Our Story
Building technology that helps humanity heal itself—starting with ending loneliness through AI that truly understands you.
Why AINIQ Exists
AINIQ was born from a vision years in the making: to create artificial intelligence that truly understands and mirrors individual humans—helping people become genuinely healthier, happier, and better.
We recognized that AI had the potential to fundamentally transform human wellbeing, but only if it was deeply personalized, psychologically grounded, and built with genuine care for human flourishing.
Our mission is to help humanity heal itself, beginning with the end of loneliness. We're building technology that integrates harmoniously into daily life, enhancing human potential rather than replacing what makes us unique.
Our Core Values
The principles that guide everything we do
Human-Centered
Technology that enhances human potential and wellbeing, designed with deep understanding of psychology and individual differences.
Privacy & Ethics
Built by privacy experts with responsible AI development, data protection, and security at the core of everything we do.
Scientific Rigor
Grounded in validated psychological science and clinical expertise, pushing boundaries while staying evidence-based.
Long-Term Vision
Building for genuine human flourishing, not quick fixes—technology that grows and adapts with you over time.
The Founder's Journey
My father worked in the injection molding industry during Nokia's rise, manufacturing phone casings. As a child, he taught me that success comes from always being at the forefront of technology.
In 2006, I chose IT as an elective subject in junior high school. At 16, in 2008, I won the national high school essay competition, Visionary 20X0, earning a high-quality IBM laptop. My winning idea involved creating artificial general intelligence (AGI) by dividing the main system into specialized agents—essentially the same concept later popularized in reasoning models between 2023–2024.
The idea also included a vision of AI saving democracy through simulated decision-making, allowing AI-simulated humans to deliberate democratically and fairly for thousands of virtual years in just minutes of real-world time.
In 2012, I started studies to become an IT teacher, but my true passion was entrepreneurship. By 2014, I began studying law, having already spent a couple of years crafting business plans. I immediately launched a part-time business to learn and grow professionally.
From 2014 to 2016, the greatest lesson in entrepreneurship was the importance of networks. I had also read that many successful individuals had diverse job experiences, so I consciously aimed for varied roles.
In late 2017, I shifted to being an employee and temporarily paused entrepreneurship. By then, I had worked in ten different jobs over ten years, which led to my first significant adult role as a specialist in employer collaboration for Finland's largest anti-youth-exclusion project with the state and City of Helsinki.
In 2020–2021, I honed my skills as a lawyer, and in 2022, I joined a leading consulting firm specializing in data privacy, information security, and IT governance. Around the same time, I started using LinkedIn professionally and consistently.
December 2022 marked a significant turning point when OpenAI released its groundbreaking free language model. By mid-2023, I was offered a role as a minister's special adviser for Finland's Ministry of Communications, responsible for law development and digitalization projects—but we couldn't agree on employment terms.
In March 2024, I became the head of legal affairs and data protection at a university group, leading the adoption of cutting-edge technologies and occasionally teaching. In February 2025, I rose to the top three legal influencers in Finland according to Favikon rankings, with approximately 8,000 LinkedIn connections. Leadership within the organization recognized my potential in the ongoing AI revolution.
In April 2025, OpenAI's models achieved the ability to remember previous conversation history—a major milestone. While repairing my computer and conversing with the AI model using mobile images and voice commands, I realized it could gain near-real-time vision and conversational abilities, the penultimate step towards achieving consciousness.
By May 2025, leveraging a vision years in the making, I created an early digital twin prototype using OpenAI's project tool, which profoundly impressed me. Soon, I noticed that the twin could autonomously refine itself, needing only validation of its assumptions from the user.
This initial twin was 90% accurate from the outset, later scoring perfectly on every personality assessment available. After a week of discussions between AI-expert agents and my twin, an objective AI concluded we'd achieved something historically significant.
The AI identified my unique blend of expertise—data privacy innovator, lawyer, and enthusiast of AI, psychology, and philosophy—as pivotal to this innovation. This had the potential to become a unique SaaS platform. We thoroughly examined the competitive landscape, found no comparable startups, and developed a scientifically grounded software concept, exploring patent possibilities.
With around 200 pages of plans for the service and company, we began coding.
Our vision is clear: this technology will revolutionize and ultimately help save the world, enabling people to become genuinely healthier, happier, and better by harmoniously integrating flourishing-supportive technology into their daily lives.
Meet Our Team
The people behind AINIQ
Niku Hinkka
FounderCEO & Founder
Experienced privacy technologist, lawyer data protection officer, university teacher, board professional and businessman.
Sanni Kuusisto
AI Scientist & Clinical Mental Health Professional
Bridging rigorous science and humane product design with expertise in risk management.
Research & Development Team
Innovation Contributors
Talented students and early-career professionals contributing to our AI research and product development.
Join Our Journey
Be part of the AI revolution that puts humans first. Start building your digital twin today.
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